Institutional means-ends decoupling work in industrial R&D project implementation

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TitreInstitutional means-ends decoupling work in industrial R&D project implementation
Type de publicationJournal Article
Year of Publication2019
AuteursJabbouri R, Truong Y, Schneckenberg D, Palmer M
JournalINDUSTRIAL MARKETING MANAGEMENT
Volume80
Pagination296-311
Date PublishedJUL
Type of ArticleArticle
ISSN0019-8501
Mots-clésImplementation, Industrial R&D projects, Institutional theory, Means-ends decoupling, Micro-mechanisms
Résumé

Managing goals is a key network management function and is critical in the implementation of industrial R&D projects. In this paper, we explore the implementation of an industrial R&D project, focusing in particular upon the role of means-ends decoupling work to understand how the goals are managed. We combine several data sources in our case research to explore project implementation through an understanding of means-ends decoupling work. We collected in-depth interviews, archival records and field observations within the R&D research setting of an industrial R&D project in the period of 2015 to 2017. Our findings identify three types of means-ends decoupling work in R&D project implementation: `work on' causal complexity, `work at' behavioural invisibility, and `work with' practice multiplicity. In addition, we uncover six dynamic micro-mechanisms that collectively influence the making and nature of means-ends decoupling work and therefore serve to allow for the fluid switching of work as the institutional conditions permit. Overall, our findings have significant implications for understanding means-ends decoupling as a highly skilled network competence for managing R&D project implementation goals.

DOI10.1016/j.indmarman.2019.01.012