EXPLOIT, NEGLECT, DEVELOP, LIVE - A TYPOLOGY OF COUNTRY IMAGE USE IN COMPANY BRANDING
| Affiliation auteurs | Affiliation ok |
| Titre | EXPLOIT, NEGLECT, DEVELOP, LIVE - A TYPOLOGY OF COUNTRY IMAGE USE IN COMPANY BRANDING |
| Type de publication | Conference Paper |
| Year of Publication | 2016 |
| Auteurs | Hynes N, Caemmerer B, Martin E |
| Editor | Plangger K |
| Conference Name | THRIVING IN A NEW WORLD ECONOMY |
| Publisher | AMS; CUTCO; VECTOR Marketing Corp; Emerald; MARY KAY; Springer |
| Conference Location | GEWERBESTRASSE 11, CHAM, CH-6330, SWITZERLAND |
| ISBN Number | 978-3-319-24148-7; 978-3-319-24146-3 |