Understanding the Antecedents of Intention to Use Mobile Internet Banking in India: Opportunities for Microfinance Institutions
| Affiliation auteurs | Affiliation ok |
| Titre | Understanding the Antecedents of Intention to Use Mobile Internet Banking in India: Opportunities for Microfinance Institutions |
| Type de publication | Journal Article |
| Year of Publication | 2015 |
| Auteurs | Bryson D, Atwal G, Chaudhuri HRoy, Dave K |
| Journal | STRATEGIC CHANGE-BRIEFINGS IN ENTREPRENEURIAL FINANCE |
| Volume | 24 |
| Pagination | 207-224 |
| Date Published | MAY |
| Type of Article | Article |
| ISSN | 1086-1718 |
| Résumé | Microfinance institutions in India need to act upon opportunities to extend their reach concentrating their marketing efforts on factors that predict consumers' intention to use mobile Internet banking. |
| DOI | 10.1002/jsc.2005 |