THE PERCEPTION OF PRICE PREMIUM POLICY FOR SINGLE MALT SCOTCH WHISKY BY CONSUMERS: IS THERE A TRADING-UP PHENOMENON WITHIN THE INDUSTRY? WORK-IN-PROGRESS
| Affiliation auteurs | Affiliation ok |
| Titre | THE PERCEPTION OF PRICE PREMIUM POLICY FOR SINGLE MALT SCOTCH WHISKY BY CONSUMERS: IS THERE A TRADING-UP PHENOMENON WITHIN THE INDUSTRY? WORK-IN-PROGRESS |
| Type de publication | Conference Paper |
| Year of Publication | 2015 |
| Auteurs | Lecat B |
| Editor | Kubacki K |
| Conference Name | IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD |
| Publisher | SPRINGER-VERLAG BERLIN |
| Conference Location | HEIDELBERGER PLATZ 3, D-14197 BERLIN, GERMANY |
| ISBN Number | 978-3-319-10950-3 |