HAVING A GREAT VACATION AND BLAMING THE WINES: AN ATTRIBUTION THEORY PERSPECTIVE ON CONSUMER ATTACHMENTS TO REGIONAL BRANDS

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TitreHAVING A GREAT VACATION AND BLAMING THE WINES: AN ATTRIBUTION THEORY PERSPECTIVE ON CONSUMER ATTACHMENTS TO REGIONAL BRANDS
Type de publicationConference Paper
Year of Publication2015
AuteursOrth UR, Stoeckl A, Brouard J, Cavicchi A, Faraoni M, Larreina M, Lecat B, Olson J, Rodriguez-Santos C, Santini C, Veale R, Wilson D
EditorDeeterSchmelz DR
Conference NamePROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
PublisherAcad Mkt Sci
Conference LocationHEIDELBERGER PLATZ 3, D-14197 BERLIN, GERMANY
ISBN Number978-3-319-11796-6