Affiliation auteurs | !!!! Error affiliation !!!! |
Titre | HAVING A GREAT VACATION AND BLAMING THE WINES: AN ATTRIBUTION THEORY PERSPECTIVE ON CONSUMER ATTACHMENTS TO REGIONAL BRANDS |
Type de publication | Conference Paper |
Year of Publication | 2015 |
Auteurs | Orth UR, Stoeckl A, Brouard J, Cavicchi A, Faraoni M, Larreina M, Lecat B, Olson J, Rodriguez-Santos C, Santini C, Veale R, Wilson D |
Editor | DeeterSchmelz DR |
Conference Name | PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE |
Publisher | Acad Mkt Sci |
Conference Location | HEIDELBERGER PLATZ 3, D-14197 BERLIN, GERMANY |
ISBN Number | 978-3-319-11796-6 |