An exploratory study of the adoption of artificial intelligence in Burgundy's wine industry
| Affiliation auteurs | Affiliation ok |
| Titre | An exploratory study of the adoption of artificial intelligence in Burgundy's wine industry |
| Type de publication | Journal Article |
| Year of Publication | 2021 |
| Auteurs | Atwal G, Bryson D, Williams A |
| Journal | STRATEGIC CHANGE-BRIEFINGS IN ENTREPRENEURIAL FINANCE |
| Volume | 30 |
| Pagination | 299-306 |
| Date Published | MAY |
| Type of Article | Article |
| ISSN | 1086-1718 |
| Mots-clés | artificial intelligence, linkages, perceived benefits, technology adoption, Wine industry |
| Résumé | The objective of this exploratory study is to identify which factors enable or inhibit artificial intelligence adoption within the wine sector and specifically for the Burgundy region. Findings revealed that the winegrower's adoption intention could be assessed according to (a) perceived benefits, (b) organizational readiness, and (c) external pressure. |
| DOI | 10.1002/jsc.2413 |