Gift Culture in China: Consequences for the Fine Wine Sector

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TitreGift Culture in China: Consequences for the Fine Wine Sector
Type de publicationBook Chapter
Year of Publication2017
AuteursSeidemann V., Atwal G., Heine K.
EditorCapitello R, Charters S, Menival D, Yuan J
Book TitleWINE VALUE CHAIN IN CHINA: CONSUMERS, MARKETING AND THE WIDER WORLD
Series TitleElsevier Asian Studies Series
Pagination47-61
PublisherCHANDOS PUBL
City80 HIGH ST, SAWSTON, CAMBRIDGE CB22 3HJ, ENGLAND
ISBN Number978-0-08-100760-0; 978-0-08-100754-9