Can Interactive Mediation Tools Bridge the Identity Gap Between the Public and the Art Museum?
| Affiliation auteurs | !!!! Error affiliation !!!! |
| Titre | Can Interactive Mediation Tools Bridge the Identity Gap Between the Public and the Art Museum? |
| Type de publication | Journal Article |
| Year of Publication | 2015 |
| Auteurs | De Blas MDe Miguel, Bourgeon-Renault D, Jarrier E |
| Journal | INTERNATIONAL JOURNAL OF ARTS MANAGEMENT |
| Volume | 18 |
| Pagination | 52-64 |
| Date Published | FAL |
| Type of Article | Article |
| ISSN | 1480-8986 |
| Mots-clés | art museum experience, identity proximity, Mediation devices, organizational identification, social identity |
| Résumé | Consumer behaviour in the field of art museums appears to be influenced both by the identity of the public and the art museum and by the context. It is a matter not of changing museum content, but of bringing its identity closer to that of the public in order to promote access to art. The authors first present the theoretical and conceptual framework for their research and then suggest a qualitative methodological approach to addressing the issues described in the results. |