Hedonic approach to the determinants of the price of cider

In this article, we apply the hedonic approach to the determinants of the price of cider in Quebec province. We examine the impact of production characteristics, the indications provided on the bottle and the taste and visual characteristics. The degree of alcohol, cryofermentation, production area, newest varieties of apples, presence of a cork, perception of sweet sugar, dark and golden aspect have a significant positive impact. The choice of high-quality products is reflected in the premium associated to the price. The analysis has important industrial implications for producers and distributors.