Biblio

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Filtres: Auteur is Heine, Klaus  [Clear All Filters]
A
Bryson D, Atwal G, Hulten P, Heine K.  2021.  Antecedents of luxury brand hate: A quantitative study. STRATEGIC CHANGE-BRIEFINGS IN ENTREPRENEURIAL FINANCE. 30:35-43.
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Heine K, Atwal G, He J.  2019.  Managing country-of-origin affiliations for luxury brand-building in China. AUSTRALASIAN MARKETING JOURNAL. 27:14-23.
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Heine K, Atwal G, Crener-Ricard S, Phan M.  2018.  Personality-driven luxury brand management. JOURNAL OF BRAND MANAGEMENT. 25:474-487.